NEO
agency link: https://www.wevest.xyz/work/neo
ROLE:
Creative Director & Copywriter, I worked with 5 people + 2 external agencies, 5+ labels including Spinnin Records, 10+ event locations, 10+ agents for collaborations
TIME:
3 months of creative burst, and 6 months of management
TOOLS:
Entirety of Adobe Suite with extensive use of After Effects, Cinema 4D, Resolum, Ableton Live
3D Artist:
Eleonora Albano
PROJECT: NEO [TALENT BRANDING]
Image curation, brand identity and marketing assets management for artists, including 100 top DJs Shogun.
I was the creative director throughout the whole process, creating his new image inclusive of: logo design, brand guidelines, mask design [managed the process of designing the mask and having produced in Japan with tech features including a camera, lasers, and LED screen], video editing, marketing material, social media management, content creation and curation, album cover design, promotional material for his events [neon sign, stickers, flyers, teaser animations], and a comprehensive 1 hour long movie for his NEO show.
